A TXT record is text in free, human-readable form, that is associated with a domain as a DNS record for one purpose or other. The most common use of a TXT record is to add your site to a search engine or to an analytics platform, which provides info about the targeted traffic to your Internet site. Creating this type of a record functions as verification that you're the domain owner and they will supply the content that you need to include as the value when you create the record. Another use of a TXT record is to confirm that an e mail message is sent by the domain address owner and from a reliable hosting server - this is the so-called SPF security, which prevents any electronic address set up under your domain name to be forged and unauthorized people to send out spam making it look like it was sent from your own mailbox. You could include any other information that you'd like to be associated with your domain in a TXT record as well.